EMAIL DESIGNS

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Overview

Every month, Musicbed sends out newsletters and many promotional emails, introducing new artists' music, blog articles and up coming events. When I joined Musicbed, they were planning to make new email designs that were fully responsive. It was my task to figure out how email making tools work and make responsive emails.

My Role

For a whole month, I dived into the program called "Responsive Email Design (aka. RED)" to figure out how to design and build responsive emails.

Challenges

Playing with the program, I quickly learned what I could do and couldn't do. There were limitations on what I could do as it was not a tool for "coding" emails from scratch. Within those limitations, I learned how to go around certain things to make the content look the way I wanted it to look like. The program also had many bugs that resulted in unexpected issues, but I found out a way to fix those errors, and build a know-how guide on how to use the program. In certain situations, I used the program's help desk numerous times to figure things out.

Conclusion

After practicing and experimenting with the email building program, rewarding time finally arrived.  I learned how to manage the program and became comfortable using it in daily basis. I had a list of tricks on how to fix unexpected issues in the emails. For a year, I owned monthly newsletters projects and took on the task of making the emails look great by constantly experimenting on what the program could do and could not do. I learned that it was necessary to think about how the emails would look like in different platforms. This email building experience lighten the path to UX/UI design field in the end.