Based on user feedback, we learned that remote workers are not fond of staying in a virtual office all day. The product wasn't able to grow as fast as needed, so we had to pivot to a new product plan. After a week of thoughtful discussion, With decided to change into an instant meeting space where anyone can make a meeting room and join for free. During this process, the name was changed from With to Tilde.
After about a month of polishing the product, we were finally able to push the new product out to the market. On July 13th 2021, Tilde was finally launched on Product Hunt!
For Tilde, we tried to minimize the friction in acquiring new users. No account signup process was needed. We took out unnecessary parts describing features to focus on what we offer. We wanted people to start using the product right away. The landing page now offers templated rooms for different use cases. New users can click on the room they need and start the meeting immediately. It was launched for free for anyone to use.
For those who need to create meeting rooms frequently, Tilde created a browser extension for Chrome and FireFox. When installed on their browsers, people can create new meeting rooms with a click of a button.
Product Hunt was launched with a first simple logo as we were busy building a working product. After the launch, I had time to explore different types of logo designs for the new product. We settled on a brushstroke-styled logo.
We decided to test many types of channels to market the product. Sponsoring YouTubers was one method we wanted to try out. The video above was created for YouTubers to put in their video and talk about Tilde. The video was made in After Effect.
When something is not working, new direction is required. User engagement is difficult, unfortunately we weren't able to reach our anticipated user growth. Building a product requires a lot of attention to user feedback. Without happy users, the product cannot live on.